This week my confession is that I have a huge fear when asking for money while selling!I actually start to get nervous, the cold sweats and a racing heart when I have to state how much my services cost. What’s ironic is I coach people on pricing, I had a job in fundraising (so I definitely have no problem asking for money) and I don’t mind selling, but when it comes to stating my own price, especially when I’m doing what I love and would do free (if it wasn’t my job), I get so nervous!So listen in because I learned some extremely helpful tips on how to communicate the price of your services without feeling gross when I was on the Kendrick Shope Show.
Here are my own tips on pricing and communicating pricing:
Focus on results and the value the client / customer receives and NOT the actual semantics and details of the product or service. Trust me no one cares if they get 3 or 4 meetings, all they want are results!!!
Be clear on what you are actually offering. I know too many people who change their services to “please” the customer, but then don’t adjust price or are unhappy because it’s something they don’t want to do.
Don’t offer something you don’t like or don’t want to do just because they ask!
Don’t look at what others are pricing their services at because they are NOT you!!!
Do evaluate your pricing every few months to make sure you’re not undervaluing what you can offer.